The world of ICOs is much harder now than it was just a few months ago. With the persistent market dive, blockchain projects hoping to attract a large number of investors are taking a hit. Where just two months ago ICOs sold out in under a few hours, equally as solid projects are having trouble reaching even half their target.
So what can you do to help your ICO stand out from the crowd?
1. Dot your I’s and cross your T’s:
Make sure your website is finished and all the information is up to date on the FAQ. Ensure staff photos look like they were taken this century and professionally (you’d be surprised), that you have working LinkedIn badges on each of your key team members, and that those people all mention the project on their profile. These tips might seem obvious but you’d be surprised how many ICOs don’t do this. Projects can be incredibly time consuming and busy, and sometimes the smaller seeming items can be overlooked. It’s these simple things that can undermine credibility and will be intently scrutinised by a nervous public. For instance, many would-be investors consider a lack of LinkedIn presence a red flag.
2. Vibe starts on the inside:
The core project members need to be seen. They should show their support on social media via retweets, clapping, upvoting, commenting, and responding to questions. Key team members must help create conversation and let everyone know you are excited and proud to be involved. So many projects get this one thing wrong, with the key team too busy working on the project to spend any time helping spread the word. They forget that a vibe needs to start with the team and spread outwards. I can not adequately express how important this is and how often it is overlooked. It’s called “social” media for a reason.
3. Telegram is where the public speak to the team:
It’s ideal to have professional community managers working in your Telegram room. But the core project team members need to make regular appearances, to answer questions and help the community feel they are part of the excitement. Without this, a community can feel distanced from a project, and this can impact on confidence and investment.
I am a social media and community engagement professional, accomplished at growing active online communities, with over 20 years experience, and have worked on a number of ICOs through their various stages.